In the past 14 years, COGNITION has changed as much as the marketing landscape and the channels used to create customer engagement. But with change, one thing remains same, COGNITION’s heart to help. This is our purpose and our cause-driven emphasis that is equally applied to our for-profit and non-profit client-partners.
Today COGNITION’s for-profit client-partners make up about 60% of our engagements and our non-profit work the remaining 40%. “Creative for a Cause” isn’t just a catchy slogan. We put our money where our mouth is by offering our branding and digital services to non-profits at a discounted rate and/or subsidize with grants.
We began with a desire to combine data-driven strategy with award-winning design. Over the years we’ve added digital strategy and digital design and development. Today’s customer experience begins within the digital space. But solid brand strategy and compelling design will make or break the digital experience. So we always lay the proper foundation by beginning with the end in mind. Roughly half our work focuses on comprehensive branding services and the other half on digital execution.